Northeastern State University and Love Bottling Co. have enjoyed a long-standing relationship that dates back to 2003. During this time, Love Bottling has provided annual funding for scholarships and revenue that has been utilized to support academic research, professional development, and faculty and staff council initiatives. The support provided during this sustained relationship also includes soft drinks, sports drinks, branded water, and specialty signage that has been utilized to support the university’s recruitment efforts, enhance guest experiences, meet student-athletes’ needs, and ensure student organizations and events were well-equipped. Love Bottling Co. has provided over $2.6M to enhance the NSU experience.